We design behavior-shifting content that sticks.
You have something important to say. But if the message isn’t structured for behavior change, it won’t land - no matter how smart, inspiring, or well-intentioned it is.
That’s where we come in.
At the Behavior Change Design Institute, we help you craft content that moves people. From keynote talks and workshops to coaching programs, online courses, internal trainings, and change campaigns. We design the flow, messaging, and experience that shifts mindset and drives results - on purpose.
We work with people who are ready to design real change.
Whether you’re building your message, your platform, or your next chapter, the PATH framework meets you where you are, and helps you move forward with intention.
Entrepreneurs
You have a big idea and a message, but the way you’re saying it isn’t driving the action you want.
Coaches and Course Creators
Your program is smart, but you’re not seeing behavior shift. You need a design that works, not just content that sounds good.
Speakers, Authors, and
Thought Leaders
You’re ready to turn inspiration into impact with a signature talk, book, or body of work that actually sticks.
Organizational Leaders
You’re trying to shift mindsets across a team, culture, or movement - and need strategy that drives change at scale.
The PATH to lasting change
Our signature framework guides you through the four essential stages of designing content that drives real behavior change; from first insight to sustained transformation.
Perceive
Get clear on what’s really happening and what’s in the way. Uncover the mindset gaps, misalignments, and missed opportunities in your current content.
Align & Design
Map the right flow, structure, and story to shift beliefs and spark new behaviors, whether you're building something new or reshaping what already exists.
Take Action
Launch your content, course, campaign, or program with clarity and confidence - backed by proven strategies from across eight different industries.
Hold
Reinforce and sustain the shift. Build in the tools, systems, and follow-up needed to make your change stick.
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Work with us to bring your message to life.
Whether you need a powerful talk, a transformational program, or a complete messaging strategy. We’ll guide you through the PATH and build the tools that shift behavior and make change stick.
We partner with entrepreneurs, speakers, coaches, and leaders to design content and experiences that shift mindsets and create lasting behavior change.
Whether you're refining a single talk or building a full movement, we’ll guide you through the PATH framework to help you move your message (and your audience) forward.